What Does the Policy Need to Include?
- Information Collected: The categories of personal information the website collects.
- Categories: The categories of third-parties with whom the company shares the information.
- Review & Request: How the consumer can review and request changes to their personal information collected by the company.
- Tracking: How your site responds to “do not track” indicators from web browsers.
- Cookies: Whether there are third party tracking cookies (or other tracking mechanisms), such as advertising cookies.
Where Should It Be Posted?
- Least Popular: Appears on the homepage of your website – usually not an aesthetically pleasant option.
- More Popular: An icon on the home page that contains the word “privacy” – not a bad option.
Under the California Unfair Competition Law, website operators who do not comply with the California Online Privacy Protection Act could be sued by the California Attorney General, District Attorneys, County Counsel, or City Attorneys for “unfair competition.”
There Is No One-Size-Fits All!
Disclaimer: This article discusses general legal issues and developments. Such materials are for informational purposes only and may not reflect the most current law in your jurisdiction. These informational materials are not intended, and should not be taken, as legal advice on any particular set of facts or circumstances. No reader should act or refrain from acting on the basis of any information presented herein without seeking the advice of counsel in the relevant jurisdiction. Bend Law Group, PC expressly disclaims all liability in respect of any actions taken or not taken based on any contents of this article.